Analysis of Behavior Intention to Use Fitness Mobile Application with the UTAUT2 Model

Mobile applications are growing every year, increasing more during the COVID-19 pandemic. Most of the mobile applications that appear are applications related to health and other use to cope with the covid-19 pandemic, but with that substantial number of applications, it is not yet known how users accept this type of application and will be loyal to use it even if the pandemic is over. This study aims to analyze the effects of performance expectations, business expectations, social influences, facility conditions, and habits to understand user behavioral intentions on fitness applications using the UTAUT 2 model using quantitative methods. Data was gathered from March to April 2022 by distributing online questionaries using google form through social media, with non-probability sampling. This study uses 7 factors contained in the UTAUT2 Model, namely Performance Expectancy, Effort Expectancy, Facilitating Condition, Social Influence, Price Value, Hedonic Motivation, and Habit. The target respondents of this study are fitness application users at least 17 years old. Then the data is processed using the SEM-PLS method. There are 7 hypotheses formed with 4 accepted and 3 rejected hypotheses. © 2022 IEEE.

Digital Payment and Its Growth in the Time of COVID – 19

The Indian payments landscape has undergone a makeover in the recent past with the decision to demonetise leading to a shortage of physical currency. The current COVID-19 pandemic created a contamination fear while exchanging and using currency. Hence, the customers started adopting digital payments. Research was conducted in this context to investigate the behaviour intentions of the customers regarding digital payment usage through application of the Unified Theory of Acceptance and Use of the Technology-2 (UTAUT2) model. This paper explores the behaviour intentions of using digital payments during the pandemic. A survey questionnaire was designed to collect the required information from 271 respondents through the judgemental sampling technique. The data were analysed using SPSS and AMOS. The results revealed that, among the seven constructs examined, effort expectancy and habit had a positive effect on behaviour intentions. No association was elicited between social influence, facilitating condition and price value on behaviour intentions. The findings also uncovered a moderately significant negative relationship between performance expectancy and hedonic motivation on behaviour intentions. Compared to prior studies, the findings regarding a few constructs from our study were in line with earlier work, whilst others were found to be not so. Also, the timing of the study might have played a role in influencing the results as most of the customers felt it was convenient to use digital payments compared to physical currency during the pandemic © All rights reserved 2021 Transnational Press London

Extending the Continuance Intention to Use Mobile Payment of Thai Boomers under a New Normal Situation Using UTAUT2 with Inertia Perspective

Mobile payment receives a growing attention in Southeast Asia. It is an innovative financial transaction to facilitate a financial transaction wherever and whenever a mobiledevice is connected to the Internet. Mobile payment through banking apps is a recent technological transaction with lots of benefit. More businesses in essential categories have shifted their service online for the first time, consequently more boomers use mobile payment during COVID-19 pandemic due to lockdown andsocial distancing measurements that affect their lifestyle. This research aims to better understand Thai boomers' behavior intention and their continuance intention to use mobile payment during and after the pandemic. This research discusses the extending of UTAUT2 with inertia, and a conceptual framework is proposed for the study. © 2022 IEEE.

Research on the Impact of E-servicescape on Consumers’ Behavior Intention in the Context of E-commerce Live Broadcast

In recent years, the development of China’s e-commerce live broadcasting industry has been developing rapidly. With the outbreak of COVID-19, Internet users have opened the shopping mode of live broadcast by e-commerce. As a more accurate and rapid way of content dissemination, e-commerce live broadcasting has built a new mode of communication between brands and consumers, narrowed the distance between consumers and goods during online shopping, and greatly improved the sales conversion rate. At this time, the research on the generation mechanism of consumer behavioral intention in e-commerce live broadcasting platform is very key. This paper introduces three dimensions: aesthetic appeal, functional layout and financial security, and constructs a research model of online service scenario on consumer behavioral intention in the context of e-commerce live broadcast. The empirical results show that the three dimensions of aesthetic appeal, functional layout and financial security have a positive impact on consumers’ behavior intention, and have a significant positive impact on consumers’ trust. Consumer trust has a significant positive impact on consumers’ behavior intention. This study takes the multi-dimensional e-commerce live broadcast e-servicescape as the starting point, provides more reliable basis for the study of consumer behavior will, and expands the application scope of e-servicescape. The research results have certain enlightenment to help the e-commerce live broadcasting platform accurately grasp the needs of users in the process of use and realize the conversion from platform use to purchase. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Research on the path choice behavior of donated materials under major epidemics

Purpose: In the face of major disasters, the Chinese people's willingness to donate has increased and the result is that the donation paths have increased. However, there are certain differences in the choice of donation paths for different types of individuals. It is crucial to pay more attention to the attitude and donation path selection of donors and propose strategies to promote individual donation behavior. The purpose of this study is to propose a conceptualized moderated mediation model for testing the linkage between individual attitude and donation path selection through the mediating effect of donors' behavioral intention and the moderating effect of behavioral difficulty perception or social pressure between donors' attitude and their donation path selection. Design/methodology/approach: Based on a questionnaire survey of 628 community workers during COVID-19 in China. Self-reported measures were used to obtain data on IA, BI, SP, BDP and DPS. Survey data were used to test the proposed model using hierarchical regression analysis. Mediation analyses with bootstrap via PROCESS were used to ascertain the proposed relationship. Findings: The results showed that individual attitude are positively related to donation path selection. Moreover, this study finds that behavioral intention serves as a mediator in the relationships between individual attitude and donation path selection. The social pressure and behavioral difficulty perception negatively moderate the relationship between individual attitude and behavioral intention. Research limitations/implications: There are still some shortcomings in this study: First, although the data collected at multiple points in this study are all individual data. Future research can add evaluations of relatives, friends or colleagues to individual scheduling of survey subjects to reduce homology errors. Second, although this study has verified the mediating role of the opposite sex, some of the mediating results show that there may be other variables that play a role in the relationship between individual attitudes and donation path selection. In the research on path selection, the integrated theoretical perspective has rich connotations but has not attracted enough attention from the academic community. This research is only based on this single theoretical perspective to construct, verify and explain the model, and there should be other integrated theories. The fit point can be used to analyze the influence mechanism of individual attitudes on the choice of donation path. Practical implications: First of all, we must deepen our understanding of the connotation and role of individuals' attitudes. In the event of a major epidemic, the following two types of measures will be taken to improve individuals' attitudes toward specific donation paths: First, the sponsors of each donation should do their best to donors and provide more information about donations, because the more information resources they have, the stronger the experience of the corresponding donation path, and the more they will choose the path. The sponsor of the second donation must show concern for major epidemics that are prone to occur and a desire to help people affected by disasters, so as to enhance the emotional identity of the donor, thereby increasing the probability of the donor choosing a specific donation path. Secondly, donation sponsors should be wary of the negative influence of social pressure on the donation path selection of individual donors. Donation sponsors can train individuals who are willing to donate, guide them in social relations, online public opinion and other pressure methods and improve the possibility of individuals choosing specific donation routes. Social implications: Deepen the understanding of the content and effectiveness of the behavioral difficulty perception that has a profound impact on the donor. The greater the tendency to make a path choice is often affected by the individual's perception of the difficulty of behavior. The perception of difficulty of a certain d nation path will cause the individual to retreat and inhibit the possibility of the individual choosing the path. Therefore, donation sponsors should take all measures to make their own donation channels simpler and more efficient, thereby reducing the individual's perception of the difficulty of donation behavior. Originality/value: Drawing on TPB theory, a theoretical framework is constructed that specifies the process through which individual attitude affects donation path selection to expand collective understandings of individual attitude in the donation context. Furthermore, the boundary conditions of the underlying process are investigated, which further enhances the contribution of this paper to the extant literature on individual attitude. © 2022, Emerald Publishing Limited.

Intentions to Seek Information About COVID-19 Vaccine Among Young Adults: An Application of the Theory of Planned Behavior

Young adults have been one of the lowest vaccinated groups against COVID-19 in the U.S. Since information seeking intention is closely related to individual’s behavior intention, this study used expanded theory of planned behavior model to explain COVID-19 vaccine information seeking intention among young adults. Results suggested that attitudes, subjective norms, self-efficacy, perceived susceptibility, and political view were significantly associated with information seeking intention while anticipated regret was not significantly associated with information seeking intention. The overall model contributed a substantive part of variance of information seeking intention (R2 = 0.58). Implications for public health communication strategies and vaccination campaigns were discussed. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Research on the Mechanism of the Influence of Consumption Behavior in China's Cultural and Tourism Industry under the Normalization of COVID-19 Epidemic Prevention and Control

Based on the revitalization of the tourism industry under the normalization of the COVID-19 epidemic prevention and control, this study uses the most effective predictive index of research-driven behavior - behavior intention to construct the Extended-TPB model, to study the behavior intention of tourists in the special period background and clarify the influence mechanism of tourists' choice of consumption behavior. The research not only provides a reference for the cultural and travel enterprises to suggest the characteristics of tourists' consumption behavior at present, but it also provides a reference for the revitalization of the industry after the epidemic. The results show that: 1) the prevention and control effect of China's COVID-19 and the epidemic prevention measures of cultural and tourism enterprises are important factors such as tourist behavior attitude, subjective norms, etc.;2) Tourists' trust in Chinese culture and tourism industry and preference for Chinese culture dilute the pressure of subjective norms to a certain extent, that is the higher the trust, the less affected by the epidemic or the attitudes of surrounding relatives and friends, and vice versa;3) According to the characteristics of China's culture and tourism industry and epidemic situation, the construction of culture and information capitals can effectively promote the generation of cultural tourism behavior. © 2021 Kriedt Enterprises Ltd. All Rights Reserved.